Act-On Marketing Scale-Up & DTC Brand Acceleration
Phygital Marketing Consultant | Performance & Programmatic Marketing
Marketing Consultant specializing in Performance Marketing, Growth Marketing, and DTC Acceleration. I collaborate with DTC brands and marketing agencies on hybrid contracts, delivering strategic insights and actionable solutions to drive growth and performance.
Working across UAE, Qatar, India and international markets
Leveraging analytics for strategic marketing decisions
Delivering measurable results that drive business growth
Developing data-driven strategies to maximize ROI through paid search, social media, display advertising, and more.
Helping direct-to-consumer brands scale efficiently through specialized marketing approaches and customer acquisition strategies.
Implementing automated, data-driven ad buying to improve targeting efficiency and campaign performance.
Building comprehensive e-commerce ecosystems with specialized teams across multiple digital marketing disciplines.
Integrating CRM and CDP platforms to streamline decision-making and enhance audience targeting using first-party data.
Blending physical and digital marketing strategies to create seamless customer experiences and brand interactions.
Bolus Digial
Dubai, United Arab Emirates
Project Based Marketing Consultant
United Arab Emirates
Marketing Consultant specializing in Performance Marketing, Growth Marketing, and DTC Acceleration. Collaborating with DTC brands and marketing agencies on hybrid contracts, delivering strategic insights and actionable solutions to drive growth and performance.
Al Dammam Group of Companies
• Developed and implemented a comprehensive e-commerce ecosystem with a dynamic team specializing in performance marketing, web development, SEO, SEM, social media, and email marketing. • Integrated CRM and CDP platforms to streamline decision-making and enhance audience-building using first-party data intelligence. • Continuously monitored and analyzed marketing campaign performance, identifying areas for improvement and conducting A/B testing to optimize results. • Created a well-structured media buying plan and implemented programmatic advertising to reach a wide market audience through real-time bidding (RTB) tools and demand-side platforms (DSPs).
Astra Trading Contracting & Services
Doha, Qatar
• Develop online marketing strategy and media planning for Search, Paid Social, Display, Video, Mobile, Programmatic, and Retargeting channels. • Utilize research and competitor analysis tools to curate a go-to-market online marketing strategy. • Design and recommend digital marketing stacks and ad tech tools like Oracle BlueKai, Criteo, DMP, CDP, DCO, and email automation tools to clients, ensuring meaningful data is collected, enriched, integrated, and executed for optimal results. • Design real-time reporting dashboards for clients using data visualization tools like Google Data Studio and Power BI. • Actively participate in new business pitches, creative concepts, and media planning and review meetings
For a mid-sized online retailer specializing in fashion and accessories, I implemented a comprehensive digital marketing strategy using Criteo for real-time bidding and Taboola for retargeting campaigns. The results were impressive: 35% increase in traffic, 25% improvement in conversion rate, 20% increase in ROI, 40% increase in re-engagement rate, 30% uptick in repeat purchases, and 15% improvement in customer retention.
As E-commerce Manager at Amazon Travels, I led a project leveraging data analytics for informed decision-making and improved marketing. By gathering and analyzing historical data, improving data tracking, launching personalized marketing campaigns, and enhancing website user experience, we achieved a 20% revenue increase, 15% improvement in conversion rates, 25% increase in customer engagement, and 10% reduction in marketing spend.
Led the digital marketing and e-commerce strategy for EMRCOM's fashion e-commerce platform in the UAE, focusing on adapting to the post-COVID market landscape. Drove significant growth in market share, online sales, and brand presence through innovative marketing techniques and strategic positioning.
IGX Dubai
Honored with the Data-Driven Marketer of the Year 2024 award in the UAE at the Influence Exchange Confex & Awards 2.0 Series, celebrating innovative approaches to performance marketing and exceptional business results.
businesskerala.org
Recognized as the Best Digital Marketer of the Year by Business Kerala, a community of entrepreneurs in Kerala, India, for excellence in digital marketing campaigns and strategic thinking.
MMC Learning
LinkedIn
StackAdapt
The Trade Desk
University of Calicut
Skills: Team Management · E-commerce Strategy · Product Management · Team Building · Business Strategy · Analytical Skills
Ready to elevate your marketing strategy? Whether you need consultation for your DTC brand or comprehensive performance marketing services, I'm here to help you achieve your goals.